Desnoir is a branding studio run by sister duo
Alaura + Kirra
What do we do?
a boutique branding studio dedicated to elevating brands through considered, intentional design.
Our work spans brand strategy, logo and visual identity design, graphic and packaging design, website design and ongoing creative support including virtual assistance and social media strategy and management. Every offering is shaped to support growth, cohesion and longevity, ensuring your brand feels aligned across every touchpoint.
Rather than focusing on one-off visuals, we create immersive brand worlds that feel refined, resonant, and unmistakably yours.
Who do we do it for?
We work with darkly-inclined small businesses ready to translate their vision into a elevated presence.
Our clients are often artisans, healers, makers and creatives working within beauty, wellness, apothecary, lifestyle, and alternative spaces. From candle makers, cosmetic and skincare brands, perfumers and incense makers, to jewellery designers, fashion labels, soap makers, homewares, somatic practitioners and beyond.. we’re drawn to businesses rooted in craft, intention, and depth. If your work carries a touch of darkness, curiosity or the unconventional and you’re ready to take it to the next level you’re likely in the right place.
Why do we do it?
Because we love it! But more than that, because we believe in creating space for the strange, the misfit and the unconventional to be seen and taken seriously.
Having been told early on that success required dilution or conformity, Desnoir was built in quiet rebellion. We’re passionate about supporting alternative founders in bringing their visions to life without compromise. Helping them build brands that feel powerful, intentional and true to who they are. There’s nothing more rewarding than watching beautifully weird businesses step into their full presence and take up the space they were always meant to occupy.
ESOTERIC AESTHETICS
MYSTICALLY INFUSED
brand alchemISTS
Alchemy /alk-i-mi/: a seemingly magical process of transformation and creation.
The Creatrix
☉ Libra ☾ Leo ↑Virgo / Sacral Generator / INTJ
Intuitive creative, nature loving, horror snob, woo-woo advocate of all black everything.
Alaura is an intuitive brand stylist and aesthetic witch of the highest order. Her dark, lush visions are distinct in the design world. Channeling energy work and intuition to craft deeply resonant designs, her work continues to give shape to niche branding.
With nearly 10 years of freelance experience and a Bachelor of Art and Design, her creative process is fuelled by a natural sensitivity to energies surrounding her. This allows her to design brands that aren't just visually stunning but energetically aligned with the people and values they represent. Her commitment to a darker, lush aesthetic sets her apart in the design world, giving life to brands that defy convention and embrace individuality. Rooted in creativity and spirituality, Alaura's practice draws on her energy work training and her Libran affinity for beauty and harmony. She brings a unique, energetically attuned perspective to each project, ensuring every brand she touches feels both visually and spiritual cohesive.
Based in Perth, Western Australia, she balances her design work with a rich personal life. Whether she's hiking through forests, practicing yoga or indulging in indie horror, her connections to nature and passion for biophillia deeply influence her creative expression. Alaura is also passionate about women's health and spirituality, constantly weaving these elements into her work and life.
When not designing or spending time with her partner, son and two fur babies, Alaura can often be found enjoying a bubble bath with a good book, a glass of wine and some chocolate - embracing a life that harmonizes creativity, energy and personal well being.
Kirra
The Maven
☉ Leo ☾ Capricorn ↑Taurus / Sacral Generator / INTJ
Disney obsessed, admirer of nature, lover of the dark, unusual and all things magical.
Kirra is our intuitive social media and brand strategy sorceress, blending strategy with energy work to craft powerful, aligned solutions for each brand she touches. With a deep understanding of the unique energetic signatures of businesses, Kirra tailors her strategies to ensure they resonate on both practical and energetic levels. Her approach isn’t just about growth - it’s about creating strategies that brands love to implement, finding joy in the process rather than just going through the motions.
Based in sunny Queensland, Australia, Kirra shares her life with her partner and two cats. Her love for art, nature, and the macabre shapes her creative approach, while her free time is spent cozied up with horror films, exploring the beauty of south-east Queensland’s beaches and rainforests, or shopping for crystals to nurture her spiritual side.
A passionate advocate for personal development and energetics, Kirra believes that everyone has the power to create the life and business of their dreams. She devotes much of her time to studying the art of energetics, trauma healing, subconscious reprogramming, somatic work, and manifestation, integrating these practices into both her life and her work. Whether she's strategizing for a brand or diving into her own growth, Kirra brings her deep intuition and belief in energy to everything she does.