SIGNATURE Brand STYLING

The two-month timeline is intentional.

Alaura works within a two-month creative container to allow space for depth, clarity and energetic alignment. Outside of design Alaura is also a full-time mother, partner, and homemaker, and the studio operates from a place of balance rather than hustle. This pace allows each project to be held with care rather than rushed.

The container also supports a considered balance between immersive brand work and ongoing commitments with long-term and retainer clients. That said, creative energy moves in cycles. At times, due to the ebb and flow of other design commitments, there may be more spaciousness earlier in the container. When this happens, it’s possible for the creative work to unfold more quickly and for elements of the branding to be completed ahead of schedule. This is never forced or guaranteed, it’s simply a natural outcome of alignment and flow.

Most importantly, the two-month container allows time to truly soak in your brand.. to marinate in the energy, explore concepts deeply, and develop a brand world that feels intentional, cohesive, and resonant. Depth takes time, and when it arrives sooner, it does so organically.

Yes! Brand Styling is often most powerful when your business is still unfolding. You don’t need to have everything figured out before we begin. The process is designed to meet you where you are and gently shape clarity as we go. Rather than locking you into something rigid, it helps establish a strong, intentional foundation that can evolve alongside your business. If you have a sense of direction, values, or feeling you want your brand to embody, that’s more than enough to begin.

Brand Styling at Desnoir is a deeply collaborative 1:1 experience. You’re not handing your brand over and waiting for a reveal you’re actively involved throughout the process. From early conversations, to feedback and refinement, your voice is welcomed and valued. The process is guided and supported, but always shaped through dialogue, resonance, and shared understanding.

Before any design work begins, you’ll receive an initial creative direction document. It’s your opportunity to respond, reflect, and offer feedback before anything is visually created.

A revision phase is included in the initial package to refine the designs after the “first look”. Additional revisions beyond this are always available and billed hourly, there’s no hard limit on how many revisions you may request. That said, alignment is a core focus of the process, and our success rate is very high, with minimal revisions typically needed. The intention is always to get it right, not rush it through.

One round of revisions is included within the Brand Styling package. This allows space to refine, adjust, and ensure the work feels aligned. If further revisions are desired, they’re always available and charged at an hourly rate. There is no cap on additional revisions you’re supported for as long as refinement feels necessary.

Brand Styling is most effective when it’s approached holistically, which is why starting fresh is generally preferred. However, existing logos or visual elements can be carried through if they are strongly aligned with the overall vision, symbolism, and direction of the brand. In some cases, recognisable elements may be refined or recontextualised rather than discarded. This is always considered carefully and discussed openly, ensuring the final brand feels cohesive rather than constrained by past decisions.

Nope! Clarity is something we cultivate together. You don’t need a fully formed visual style or moodboard to start. The Brand Styling process is designed to help uncover and articulate your aesthetic through conversation, intuition, and guided exploration. A feeling, intention, or sense of what you don’t want is often just as valuable as knowing exactly what you do want.