We focus on creatively collaborating and working one on one with our clients to capture and reflect the essence of their brand through design. We're passionate about making businesses stand out and embrace their distinctions. We love working with businesses who are doing something a little different to create designs that are as unique as them.

Our brand styling packages are designed to cater for a variety of styles and budgets, allowing you to decide what it is you need and what you are prepared to invest in your image. To us styling an identity is more than just rushing to churn out designs as quick as possible with a ‘that will do’ attitude. Instead we focus on collaboration with you to explore your business, products and services, ideas, visions and what makes you unique. Then researching and conceptualising options that best express your individuality through design that you will love and will perfectly capture the essence of your brand.

 
 
 

To accomodate a variety of budgets we offer two different styles of logo design for you to choose from
Minimal (text only) and Decorative (text+graphic)

PRICES ARE IN AUD


 
 

The Simple Brand

❚ 
Minimal Text Only Logo
$1000   ❚ 
Decorative Text + Graphic Logo
$1300


Perfect for budget-conscious startups who need a refined look at an attainable price to help them establish themselves.

Total divided into 2 equal payments
50% Deposit + 50% upon completion
Timeframe: Approx 2 weeks

Includes

+ Brand Questionnaire

+ Moodboard

+ Reserach & Exploration

+ 1 Custom Logo Design

Alaura has a very high success rate with her designs due to her well refined process, efforts to explore elements of your business and her drive to create something special that you will love. As a believer in quality over quantity and that time should be spent designing effectively she practices the One Concept Approach.

+ 1 Alt Logo or Icon/Mark

An alternative logo is a modified version of your logo that you use in specific instances, sometimes due to size or to vary your look. These designs usually have moderate differences to the primary logo or could also be a submark or icon such as a monogram of the brand initials or an illustrative element as stand alone mark.

+ 1 Round of Revisions

Revision rounds are your chance to carefully review the design, share feedback and request slight modifications to the logo concept to progress toward the final design. Additional revisions can be requested if needed.

+ 6 Social Squares

These are simple graphics consisting of your logo (or submark/variation) on identity aligned coloured backgrounds for you to use as profile images or feed posts on your socials such as instagram, facebook, pinterest, etsy, email - pretty much every website where you need a profile image.

+ Business Card Design

This includes 1 unique business card designed to your size specifications or template of your printer and 1 round of revision to make it perfect.

Finals

+ Logo files

All your logo files will be supplied in high resolution vector (ai/eps), print (tif) and web (png) formats, with transparent backgrounds so you never get stuck when trying to use the designs in application. Your logo will also be supplied in black, white and up to 2 colour variations (if applicable) in all of these before mentioned file types.

+ Business Card Artwork

Your business card design will be supplied as high resolution, printer ready PDF + JPG digital artwork.

+ Colour Palette

This will list the specifications of the colours included in your identity and will be used to help you and other vendors, most likely printers, to ensure your brand colours will match. CMYK, RGB and HEX will be provided.

+ Font Recommendations

This will include names and links to recommended fonts that have been selected to compliment your overall identity.

+ File Usage Guide

A cheat sheet that helps you to understand the different file formats your logo has been supplied in as well as guide you as to which file is the best to use in different applications.

You will receive a pdf document that outlines the transfer of copyright and ownership of final designs to you. This document will also guarantee that your new designs are origional, non plagiarised and free of any infringement. (No templates here!)

 

The Luxe Brand

❚ 
Minimal Text Only Logo
$1700   ❚ 
Decorative Text + Graphic Logo
$2000


Perfect for emerging businesses who are looking to refine and further establish a cohesive identity with a full styling service and set of cohesive designs.

Payment: Total divided into 3 instalments
50% Deposit + 25% milestone + 25% upon completion
Timeframe: Approx 2-3 weeks

Includes

+ Brand Questionnaire

+ Moodboard

+ Reserach & Exploration

+ 1 Custom Logo Design

Alaura has a very high success rate with her designs due to her well refined process, efforts to explore elements of your business and her drive to create something special that you will love. As a believer in quality over quantity and that time should be spent designing effectively she practices the One Concept Approach.

+ 1 Alt Logo or Icon/Mark

An alternative logo is a modified version of your logo that you use in specific instances, sometimes due to size or to vary your look. These designs usually have moderate differences to the primary logo or could also be a submark or icon such as a monogram of the brand initials or an illustrative element as stand alone mark.

+ 2 Rounds of Revisions

Revision rounds are your chance to carefully review the design, share feedback and request slight modifications to the logo concept to progress toward the final design. Additional revisions can be requested if needed.

+ 6 Social Squares

These are simple graphics consisting of your logo (or submark/variation) on identity aligned coloured backgrounds for you to use as profile images or feed posts on your socials such as instagram, facebook, pinterest, etsy, email - pretty much every website where you need a profile image.

+ Business Card Design

This includes 1 unique business card designed to your size specifications or template of your printer and 1 round of revision to make it perfect.

+ 3 Collateral Item Pts

You will be able to choose your collateral items based on point worth from our our A-la-carte offerings. You will be able to select low tier items (1pt each) or mid tier items (2pt each). View A-la-carte offerings here.

Finals

+ Logo files

All your logo files will be supplied in high resolution vector (ai/eps), print (tif) and web (png) formats, with transparent backgrounds so you never get stuck when trying to use the designs in application. Your logo will also be supplied in black, white and up to 2 colour variations (if applicable) in all of these before mentioned file types.

+ Business Card Artwork

Your business card design will be supplied as high resolution, printer ready PDF + JPG digital artwork.

+ Collateral Item Artwork

Your collateral items will be supplied as high resolution digital artwork. Exact formats will vary based on your selection of items.

+ Style Guide

Your collateral items will be supplied as high resolution digital artwork. Exact formats will vary based on your selection of items.

+ Colour Palette

This will list the specifications of the colours included in your identity and will be used to help you and other vendors, most likely printers, to ensure your brand colours will match. CMYK, RGB and HEX will be provided.

+ Font Recommendations

This will include names and links to recommended fonts that have been selected to compliment your overall identity.

+ File Usage Guide

A cheat sheet that helps you to understand the different file formats your logo has been supplied in as well as guide you as to which file is the best to use in different applications.

You will received a PDF document that outlines the transfer of copyright and ownership of designs to you. This document will also guarantee that your new designs are origional artwork, not plagiarised or including stock graphics/templates purchased, stolen or otherwise etc. Note: no fonts, origional sketches, unused concepts will be transferred or copyrighted to you. This covers final design files only.

 

The Opulent Brand

❚ 
Minimal Text Only Logo
$3600   ❚ 
Decorative Text + Graphic Logo
$4000


Perfect for businesses who are ready to invest in a complete brand styling experience resulting in a clarified identity, suite of designs and expansion into the online realm.

Payment: Total divided into 3 instalments
50% Deposit + 25% milestone + 25% upon completion
Timeframe: Approx 4 weeks

Includes

+ Brand Questionnaire

+ Moodboard

+ Reserach & Exploration

+ 1 Custom Logo Design

Alaura has a very high success rate with her designs due to her well refined process, efforts to explore elements of your business and her drive to create something special that you will love. As a believer in quality over quantity and that time should be spent designing effectively she practices the One Concept Approach.

+ 1 Alt Logo or Icon/Mark

An alternative logo is a modified version of your logo that you use in specific instances, sometimes due to size or to vary your look. These designs usually have moderate differences to the primary logo or could also be a submark or icon such as a monogram of the brand initials or an illustrative element as stand alone mark.

+ 2 Rounds of Revisions

Revision rounds are your chance to carefully review the design, share feedback and request slight modifications to the logo concept to progress toward the final design. Additional revisions can be requested if needed.

+ 6 Social Squares

These are simple graphics consisting of your logo (or submark/variation) on identity aligned coloured backgrounds for you to use as profile images or feed posts on your socials such as instagram, facebook, pinterest, etsy, email - pretty much every website where you need a profile image.

+ Business Card Design

This includes 1 unique business card designed to your size specifications or template of your printer and 1 round of revision to make it perfect.

+ 6 Collateral Item Pts

You will be able to choose your collateral items from our a-la-carte offerings based on point worth. You will be able to select low tier items (1pt each) or mid tier items (2pt each). View A-la-carte offerings here.

+ Website Design

Home + up to 5 additional pages and 1 round of revisions per page.

or

+ Large Scale Collateral Item

This could include packaging designs, multi-page documents such as lookbooks and catalogues, brochures or something else you might need. Please be sure to discuss with us any design item you think could suit!

Finals

+ Logo files

All your logo files will be supplied in high resolution vector (ai/eps), print (tif) and web (png) formats, with transparent backgrounds so you never get stuck when trying to use the designs in application. Your logo will also be supplied in black, white and up to 2 colour variations (if applicable) in all of these before mentioned file types.

+ Business Card Artwork

Your business card design will be supplied as high resolution, printer ready PDF + JPG digital artwork.

+ Collateral Item Artwork

Your collateral items will be supplied as high resolution digital artwork. Exact formats will vary based on your selection of items.

+ Style Guide

Your collateral items will be supplied as high resolution digital artwork. Exact formats will vary based on your selection of items.

+ Colour Palette

This will list the specifications of the colours included in your identity and will be used to help you and other vendors, most likely printers, to ensure your brand colours will match. CMYK, RGB and HEX will be provided.

+ Font Recommendations

This will include names and links to recommended fonts that have been selected to compliment your overall identity.

+ File Usage Guide

A cheat sheet that helps you to understand the different file formats your logo has been supplied in as well as guide you as to which file is the best to use in different applications.

You will received a PDF document that outlines the transfer of copyright and ownership of designs to you. This document will also guarantee that your new designs are origional artwork, not plagiarised or including stock graphics/templates purchased, stolen or otherwise etc. Note: no fonts, origional sketches, unused concepts will be transferred or copyrighted to you. This covers final design files only.

+ Website Design

A beautiful and simple new website, with up to 6 pages, designed to match your brand on the Squarespace platform. Based on one of their stunningly crafted templates this is a great cost effective option that gives you a perfect responsive and mobile friendly website.

+ Squarespace training videos

A narrated walk through of your website and guide showing you how to maintain each page of your website and make updates. The video will be based on your exact website and will show you how to add to features you have opted for such as blog posts, galleries, forms and calendars etc